Bharat Jodo Yatra of Congress has been successful to a great extent. This is because a major party has launched an ambitious political campaign after a long time. The Congress prepared well and Rahul Gandhi showed great courage. As a follow-up to this yatra, the celebration has also begun with Bharat Jodo Yatra in the United States and ‘Hath Se Hath Jodo Abhiyan’ begins from January 26. As part of this campaign, Congress leaders will carry Rahul Gandhi’s message to six lakh villages in the country. Follow-up programs are needed to take political advantage of the atmosphere created by Rahul’s visit. But the difficulty is that the visits to the states have no significant impact.
Congress journey is underway in many states including Bihar, West Bengal. But no atmosphere is created by these visits and no political discussion takes place. The first reason for this is that the preparations for this yatra were not done in the states like for Rahul’s yatra. From mobilizing people to PR strategy and media management, no agreements were made. Therefore, the journey continues and no one is focused on it. Congress leaders themselves don’t take it seriously.
The second reason is that the passengers in the states were not tied to the lines of Bharat Jod Yatra. Who will be the main passenger has not yet been decided. It is assumed that the state president of the state will preside over the yatra. But many places showed that the yatra is going on and the state president is missing. Categories of Permanent Yatri, Temporary Yatri, Guest Yatri etc. are not created. Only when he felt like it did he join the yatra and then disappeared. The work of talking to the allied parties, calling their leaders after denying them and contacting and calling the enlightened citizens of the state is also not being done. The third reason is that the duty of great leaders from outside the states has not been imposed to attend the states. Had a great central leader participated in the yatra every day, both enthusiasm and news would have been made.
In general, as much as the Bharat Jodo Yatra proceeds in an orderly manner, the visit to the states is done in an equally disorganized manner. It’s like a food supply. The presidents and leaders of the states somehow complete the yatra together. There is also a reason that the agenda of the yatra is not fixed. As a result, no message is generated from the yatra either. If local issues related to that state were put on the agenda in each state, people could connect with that. Only then should Congress learn lessons from the visits to the states and better prepare for ‘Hath Se Hath Jodo Abhiyan’. If the party does not launch this campaign with full planning or strategy, it will become a routine political program and Rahul’s five months of hard work will be in vain.