Top 5 Best Life Insurance Companies In The United States in 2020

The best life insurance companies In The United States change every year.

How can you be so sure you’re choosing the top life insurance carrier for you and your family?

Just because they are highly rated insurers with a strong brand name, how can you be so sure it’s truly the best policy?

We’re going to attempt to help you make your decision (or at least make it simpler) so you only find yourself working with the best life insurance providers available to you.

Let’s take a look at who else is on our list of the best life insurance companies this year and find out who their closest competitors are.

Based on our experiences, financial strength ratings, reviews from clients, and overall product availability, below are our top 10 best life insurance companies in America this year:

  1. Haven Life
  2. MassMutual
  3. Banner Life
  4. Protective
  5. AIG



Hands down, the best “new” life insurance agency on the market today is Haven Life.

How do you take an entire industry by storm? Only by creating the best product on the market, that’s how!

Haven Life offers an easy, online application which can be conveniently completed and submitted without any agent interaction. This is a huge step forward in convenience and efficiency, both for you and them.

It also helps they are backed by MassMutual (ranked 2nd on our list), who is just one of a few life insurance companies who currently hold some of the highest financial strength ratings, by all rating agencies, and over 165 years of history and experience doing business to back it up.


After having been ranked 3rd on our list for two years consecutively, they’re pushing closer to the top!

For more than 160 years, MassMutual has been offering life insurance products which are competitive and diverse.

With the addition of backing Haven Life, and having a full suite of financial planning products, it’s no wonder they are leading the best of the marketplace.

You have the ability to, quite literally, get your entire financial portfolio in order, all under one roof. While this may not be necessary, it is possible. The financial strength of MassMutual is virtually unparalleled, so you can feel safe with your decision either way.


If you simply want the best bang-for-your-buck in term life insurance, Banner Life is your company.

Where they lack in speed, when compared to some of the instant issue products on the market, they more than make up for customized, cheap term life insurance coverage. Some of the cheapest on the market!

Banner’s products also come with a great range of riders, convertibility options, and a second-to-none sub-standard underwriting style. If you are part of the 95% of the world who isn’t in perfect, Olympic athlete health, you probably won’t find a more affordable term policy than you will with Banner.


Making a big jump our list of best life insurance companies at number four is Protective, another company many haven’t heard of just yet. Despite this, they have a dominant foothold in more than one sector of the life insurance industry.

For more than a century now, Protective Life has lived up to its name in protecting households and businesses all across the United States. With more than 5 subsidiaries, an international presence, four separate “A” ratings, and a huge number of policyholders, Protective is getting noticed for the first time in a major way.

You will have your pick of term life insurance, universal, or variable universal, where Protective is extremely price-competitive. Especially with its universal products, Protective is one of the few companies who offer permanent insurance for all tiers of fully underwritten life insurance.

If you are considering permanent coverage, like for estate planning, Protective should be among your top considerations.


American General, who is also called AIG for short, is a highly reputable company, having “A” or better ratings across the board and a century-old name behind the rankings.

With a strong presence in the market, they have an exceptionally wide range of Universal and Indexed Universal products. While we love the variety, they can get a little complex for the average person, so we highly recommend working with a knowledgeable agent before buying.

Underwriting is very fair, though it may take a little time, and you can expect a very fair price from AIG. They’ve climbed into our top 10 this year because of product selection, financial strength, and prices which rival the elites.